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sukanto Kuri
25 jun 2022
In Discusiones generales
For years, people in this industry have been discussing the benefits of Photo Retouching paid search advertising and organic search marketing. Which was better? Where should you put your resources? To be honest, I thought we settled this dispute long ago: You need both! But recently, this topic has been revisited among some of my clients. I understand the reason. This conclusion may seem less obvious if you did not participate in the first discussion. Therefore, let me use this article to express some of the truths that have been forgotten in the SEO and Photo Retouching PPC discussions. 1. Paid search cannot replace organic (and vice versa) Paid search Photo Retouching and search engine marketing are different beasts. One is not a substitute for the other. Each has its strengths and weaknesses. For example, paid search is great for directing unbranded traffic to your website. This is a typical PPC scenario: the user knows nothing about your brand. They look for the product they want to buy. advertisement Continue reading below Your ad will appear at the top of the search results page. Users click on the ad to see what it offers. By doing so, they will become familiar with your brand and go further along the conversion path. Is it possible to do this Photo Retouching with an organic search? probably. However, even the highest ranked organic search results do not appear at the top of the page. At best, the organic list will appear in the center of the page. In the worst case, the list will be many pages deep. Similarly, organic search is very good at Photo Retouching directing branded traffic to your website. Classic SEO scenario: The user knows your brand. They search for your brand name. Your site will appear at the top of organic search results. Users click on your list to go to your website. Can PPC do this? yes. Therefore, you also need to bid on the PPC brand.
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sukanto Kuri

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