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mamun 123
12 jun 2022
In Discusiones generales
It is understood that from April 3, 2019, when Ruhan Holdings was listed on Nasdaq, to ​​its "lonely" delisting on April 22 this year, in just two years, Ruhan Holdings' market executive list value has shrunk by more than 70%. Regarding the reasons for its delisting, industry insiders also gave multiple analyses from different angles. Among them, many people executive list think that over-reliance on the head Internet celebrity Zhang Dayi is an important bottleneck hindering its development. According to public information, from 2018 to executive list 2020, Zhang Dayi's stores contributed more than half of the company's revenue, while among other head, shoulder and waist influencers, no single influencer contributed more than 10% to the total service revenue. . Under this model, after Zhang Dayi was exposed to negative news last year, it brought a series of adverse effects to the company's reputation, business and the transaction price of ADS. In addition, Ruhan, who did not catch up with the live executive list broadcast in 2019 in time, suffered the impact of the top Vs represented by Li Jiaqi and Wei Ya, and was broadcast live by platforms outside Taobao such as Douyin, Kuaishou, and Pinduoduo. business, and carve up market share. And when "sigh" Ruhan's lonely exit, we also set our sights executive list on the first-generation e-commerce Internet celebrity like Zhang Dayi. It is undeniable that Zhang Dayi has achieved an amazing record. Some people say that Ruhan's delisting may mean the decline of Zhang Dayi's era. From short videos to live broadcasts, we have not only witnessed executive list changes in content methods, but also witnessed A lot of traffic celebrities have gone from bursting to disappearing silently. But in addition to Zhang Dayi, there are still some "first-generation e-commerce celebrities" who are still active in the public eye, and have handed over a executive list gratifying transcript, and understanding their experiences may allow us to gain some from them. Inspired. 1. Sydney: From Taobao Women's Clothing Store to Over 100 Million.
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