As a recruiter of the 21st class who found out that the job did not fit his career plan soon after joining the job, based on the characteristics, abilities and expectations of self-development, and following the love for the product, I bravely chose to resign.
I believe that "active braking is a kind of wisdom, it is an adjustment to the certainty of reality, it is a timely "stop loss", it is a re-selection of future uncertainties, and it is to tap "profit".
The original goal of this product analysis document is to "earn interview opportunities". I have prepared a lot for this, so please correct me.
2. Industry analysis
1. Industry development history
China's mobile reading industry has a history of nearly 20 years of development.
According to the arrangement of Mob Research Institute , 2003-2010 is the budding period of industry development. Mobile Internet has become popular, and the WAP protocol has developed rapidly. WAP mobile phones can access the Internet through standard protocols, and the mobile reading WAP terminal appears. Its characteristics of fast loading and low traffic consumption bring convenience to users.
However, in the beginning, the mobile reading WAP terminal mainly took the free route, and there were problems such as serious piracy and weak monetization ability.
2011-2017 is the development period of the industry. The gradual popularization of smart phones and the continuous advancement of network technologies such as 3G and 4G have created conditions for the development of mobile reading.
During this period, applications are country email list mainly divided into two categories, one is content (such as online text platforms), and the other is tools (such as e-book reading tools), and the user experience has been improved to a certain extent.
The state has also introduced policies related to copyright protection and piracy crackdowns. Mobile reading apps are gradually standardized in terms of business, and payment models have also begun to develop.
Since 2018, mobile Internet traffic has peaked, and the industry has entered a period of prosperity. Big data and intelligent recommendation have become key words. Content vertical subdivision types continue to emerge, and the value of content is ushered in a good opportunity to monetize.
The major Internet giants have deployed the mobile reading market through their own and investment methods, forming a relatively clear industry pattern.
Looking ahead, the currently vigorously developed 5G technology may provide more new possibilities for the development of the mobile reading industry.