Among them, word-of-mouth marketing that forged word-of-mouth questions and answers, tampered with report titles, manipulated search results, and erased negative reports caused heated discussions among netizens once it was exposed. Specifically, there are third-party organizations that claim to be able to help companies special database build a closed loop of branding, search, and word of mouth. The practice turned out to be to hire navy to pretend to be real users to ask and answer their own questions, and to give a lot of likes, so that the question and answer ranked.
High in the search to mislead users; through the setting of tens of thousands of keywords, when users search, the information of related companies is always Ranked in the front; critical reports on some companies, word-of-mouth marketing companies directly turn them into "404" and cannot be viewed. Behind this series of operations is a third-party organization for profit. They may attract customers and earn considerable profits by means of large-scale human operations, operating by exploiting platform vulnerabilities, or even illegally invading servers.
In the middle, the only ones who are misled, concealed or even deceived are users who do not know the truth. The lawyer pointed out that enterprises and third-party institutions are the initiators of infringement of consumers' right to know, and search engines or content platforms may also be jointly and severally liable for their negligence special database in supervision and review. First, the word of mouth you see is brushed out We often encounter such a situation: when you are eager to learn about a certain product.