If you're thinking, "This whole squeeze page thing sounds a lot like a landing page," then you're on the right track. A landing page is a standalone web page created to prompt a conversion. This conversion could be downloading an e-book, signing up for a free trial, contacting a sales team, signing up for a webinar, and more. A squeeze page is a specific type of lead page. It's a landing page that focuses on one thing: collecting your visitor's job title email list name and email address. So, all squeeze pages are landing pages, but not all landing pages are squeeze pages. Make sense ?
Oh, how deep the rabbit hole goes. Squeeze page best practices should be followed There are good squeeze pages, and then there are great squeeze pages. Good squeeze pages are like bland samples at the grocery store – customers job title email list stop, take a bite, and keep walking. But you don't want good, you want great! The large squeeze pages are like the oh-so-delicious samples that draw a crowd - customers stop by, take job title email list a bite, devour the rest of their treat, then buy a box. That's what we want now! For top-notch lead generation, follow these squeeze page best practices: 1. Deliver Value First Answer the question:
"What does it bring me?" Remember that an email address is the most valuable thing a visitor can give you (besides their credit card) - so trade them job title email list something irresistible: secrets, discounts, exclusives, etc No one will want to provide their email address if you're trying to trade raisins for M&Ms. 2. Make sure the exchange makes job title email list sense So you're saying I have to give you my email address before you can see your info graphic? Looks like I'll just google another infographic instead. Make sure the offer matches the medium.