Tencent's e-commerce layout relies on WeChat, the traffic portal, to open up the situation, and relying on traffic to invest in other e-commerce giants has become Tencent's e-commerce strategy. The essence of game and balance lies in the diversification text message service of stakeholders. In April 2003, in order to snipe the booming eBay, Sun Tongyu returned to Hangzhou Lake Garden with 8 people and secretly developed a C2C e-commerce website. 24 days later, Taobao was officially launched. As the earliest C2C website in China, eBay occupies more than 90% of the market share. Facing the newly established Taobao, eBay's global president Whitman was extremely arrogant.
He even concluded that "Taobao can only survive for 18 months at most". We all know the result: Two years later, eBay's share fell to 29.1%, while Taobao's share rose to 67.3%. After that, Taobao rose to the top, eBay and Newegg disappeared, and text message service Shanghai e-commerce also drifted away. When China's C2C market was in full swing, Tencent launched its own e-commerce trading platform, Relying on the strong community-based advantages of Goose Factory, Paipai.com was established within three months, and its traffic ranking entered the world's top 500. Overall The growth rate is as high as 1640%. What they are grabbing is not the market share of Taobao, which is sitting on half of the e-commerce arena, but the market share of eBay and eBay,
which is incompatible with the Chinese market. In another two years, eBay handed over its position as the No. 2 in the industry, and Paipai.com became the text message service fastest-growing "community-based e-commerce trading platform" in China. Battle of WeChat: From Wechat Fission to Unicorn Traffic Battle Data source: iResearch Market Consulting, 2007-2008 China Online Shopping Development Report At this time, Taobao has occupied more than 80% of the domestic C2C e-commerce market. As long as it does not dig its own grave, no matter how fast the growth rate of Paipai is, it is difficult to shake it. One side is the tepid e-commerce business, and the other side is the video game in full swing. The choice of Goose Factory is clear and clear: 2008 became a turning point for Tencent Games. Since then, Tencent has gradually grown into the most profitable game in the world. company, no one. And their e-commerce dream is moving forward in the presence of powerful enemies: from Paipa, QQ Mall, to Yixun.com and Maimaibao,