() In the past two years, Retail Media Network (“RMN”) has become a popular keyword in foreign e-commerce and digital advertising circles. Not only retail giants such as Amazon, Walmart, and Carrefour have made great strides; the digital giant Google, the advertising technology leader The Trade Desk, and the market research authority eMarketer have also joined the RMN craze. Retail e-commerce will develop its own media and embrace advertising profitability will become the norm; brand marketers are bound to include RMN in their marketing plans.
In March this year, eMarketer released a new report, revealing the prospect of retail media in 2022; in this article, in addition to sharing the latest data, TenMax will also summarize all the key points that marketers should know industry email list about RMN! What is the Retail Media Network (RMN)? As the name suggests, RMN refers to the "media network" developed from "retail e-commerce". Retail e-commerce refers to retail stores that can complete transactions online, such as Amazon and Walmart abroad, or PChome and Quanlian in China; and network networks, which represent the ability to provide advertising space , the media where brands place their ads.
To put it simply, retail media advertising is the advertising content that appears on retail e-commerce platforms; and the advertising space includes two types: online and offline: the former such as online spaces such as APPs and official websites, and the latter such as DOOH and stores in physical stores. Inside Kanban. Data in 2021 points out that 90% of retail media advertising spending will be on retailers’ e-commerce platforms, and the rest will be DOOH and in-store signage formats in offline stores.